The decision to use either coated or uncoated paper will affect the overall feel of your final product. What’s the difference between the two? Here are some of the basics.
Coated paper–as the name implies—has a coating applied to both sides. It provides a smooth finish, which will vary depending on the type of coating used. “High gloss” has a very shiny finish, while “matte” has a subtle shine.
Coated is the best choice for printing art, photos, magazines, and book covers because the ink doesn’t get absorbed but stays on top of the paper, resulting in brighter colors and a glossy finish.
Coating is more resistant to wear, dirt, water, etc. One thing to keep in mind is that it’s difficult to write on, so some people choose uncoated business cards for this reason.
Uncoated paper has a more natural feel to it. It offers an elegant, classic look and is often used for letterhead, stationary, restaurant menus, and college booklets.
More ink is absorbed and less light is reflected, making it the preferred choice for jobs with a lot of text, as it’s easier to read. It comes in various texture options.