Posters are a great opportunity to draw attention, spread your message, and get creative. See below for some tips on getting the most mileage out of this effective marketing tool.
FONT
1. Keep it simple. Stick to one or two fonts to avoid clutter.
2. If you're using more than one font, try playing with contrast to draw attention — by using script next to a bold sans serif headline, for example.
3. Make sure your text is easy to read from a distance.
4. Match your font with your message: is it serious, playful, traditional, or modern?
Get more tips for choosing a font here.
IMAGE
5. Start with a single, dominant image to build your poster design around.
6. Be sure to use high-quality images for large posters, at least 300DPI.
MESSAGE
7. Less is more. Decide which elements are necessary and stick with those.
8. Include a call to action.
9. Establish a hierarchy of information with a headline, details, and fine print if necessary.
Composition
10. The eye is drawn to the center. You may want to consider placing your most important text here, or you can center your image and place the text in the header and footer.
11. Because the poster may be viewed from a distance, try using space between its elements.
Color
12. Create a mood and match your color to your message.
13. Draw attention with a colorful palette, or by focusing on just one or two hues.
Location
14. Consider where your poster will be located. This will affect your size, message, and even color (you don’t want it to blend into the environment).