When you’re choosing paper for your business card, there are endless options available. Here are some of the basics you may want to know when choosing your cardstock.
First, “cardstock” is the proper term for the paper used for business cards. There are different thicknesses available, which is often measured in “points,” or the thickness of the sheet in thousand of an inch. For example, 13pt. card stock is 0.013 in. thick. It may also be measured in “grammage,” which describes the weight of the paper in grams per square meter.
Commonly used cardstocks for business cards include coated, uncoated, linen, laid, and silk laminated.
Coated cards have a glossy, shiny finish. They offer a polished, contemporary look. They feel firmer to the touch than an uncoated card, and provide greater protection from water damage and tearing.
Many people like the texture of uncoated cardstock. It has a traditional, elegant look, as these cards used to be the norm before digital printing and coating was introduced. Unlike coated cards, they’re easy to write on.
Linen cardstock has a subtle grid woven pattern, and is made to look like a linen cloth. It has very slightly lifted grooves, and its texture will leave both a visual and tactile impression.
Laid cardstock subtle, slightly lifted horizontal lines. It has a robust texture, and is similar to linen. Both the look and feel of the paper will help your card stand out.
Silk laminated cards have a soft, smooth finish that mimics the appearance of silk. They provide some extra durability, and are water- and tear-resistant. They have a sophisticated look, and the gloss is more subtle than standard coating. You may be familiar with it from product packaging, such as on boxes for Apple and Google products.