We recently pointed out the effectiveness of direct mail marketing: a Canadian study found that direct mail requires 21% less cognitive effort to process than digital media. Physical materials are more memorable, and offer a sense of immediacy. That's why postcards have remained a staple in many business' marketing materials.
So what type of content should you include in your postcard marketing campaigns? Here are a few ideas:
Special Offers
Create a limited-time offer or a special discount code. By using a special discount that is contingent on the customer receiving your postcard, you’ll create a sense of urgency.
You can also use the postcard space to print coupons, or offer a free gift to get people in the door, potentially winning them over as loyal customers.
Informational
Demonstrate your expertise, tell your business’ story, or explain what makes you unique. Establish trust so that when they’re in the market for your services or products, you’ll be the one they call.
Customer Appreciation
Create a sense of loyalty and excitement for your brand by rewarding your current customers. You can include special discount codes or limited-time offers.
Event Promotion
Direct-mail postcards can serve as mini flyers. They’re a great way to get the word out about an event or other time-sensitive information.